Putting in thousands of dollars into growing an online business isn’t everyone’s cup of tea. In reality, you can do a lot without shelling out a single dollar with only effort and imagination.

Below, we are going to discuss how you can grow an online business at no cost. You can begin right now and start boosting the future of your Internet presence.

All you need are these four methods, and you’ll be able to expand your online business without money. You can choose to invest something into these ways at some point in the future, but starting right now won’t cost you a thing.

Deliver Top-Quality Content

Developing high-quality content is crucial irrespective of whether it is a product description or company blog. The trick is to engage the audience and give them what they need, i.e., information.

This information needs to be sent to them in a way that keeps them hooked. So refrain from using text blocks and separate points with headers. Ensuring that the language is easy to absorb is only the starting point.

Be Mobile-Friendly

In order to be mobile-friendly, a wide range of adjustments have to be made to the website. The following are essential pointers to achieving that:

As a majority of mobile devices do not work well with Flash, avoid using Flash video.

Optimize images by using the right sizes for your website. Rendering graphics consumes both bandwidth and time.

Introduce tappable elements. Text links often prove to be too small for thumbs. Ensure your website has larger buttons that make touching or clicking them easier.

Make your website easy to navigate by not overfilling the navigation menu. If it occupies the screen of a smartphone, it can be overwhelming.

Ensure your functionality is so seamless that visitors can maneuver the site via a 3-inch screen.

Make Use of Free Marketing Tools

Several free marketing tools are available on the Internet — from designing the best social media graphics to email marketing campaigns. While finding tools that work best for you may take a bit of effort, at the end of the day, you settle with a system that’s far more streamlined than before. For instance, if you publish a post for the business on your Facebook, Twitter, and Google+ accounts, try Buffer. Visiting each of these sites to publish a post can be time-consuming. Buffer saves you time by enabling you to simultaneously share the post on all three platforms.

Network with Complementary Organizations

Other than effort, you need nothing else to network. This entails reaching out to other individuals or businesses who belong to your industry but aren’t really competing for the same clients. In fact, several large entities join forces simply to grow their reach.